Women have always been known to have the greater purchasing power compared to men. Talk about beauty and cosmetics and you get the women all ears and thrilled. Every woman likes to look youthful and beautiful. That explains why the growing cosmetic and beauty industry for decades in almost every part of the world.

But today, men are catching up with the fever. No longer are they new to Botox, liposuction or any beauty treatments. They are more familiar with Proactiv acne cream and the latest anti ageing products. So this goes to show that beauty is pursued among both genders and any race. There is no partiality in the world of beauty.